PORTSMOUTH, New Hampshire, USA, August 25, 2022 – Cyclyx International, a consortium-based post-use plastic innovation company with a mission to increase the recyclability of plastic from 10% to 90%, has announced a partnership with Virgin Red, the rewards club from the Virgin Group. The partnership will drive behavioural changes in plastic recycling by offering Virgin Points to incentivize participation in Cyclyx’s 10 to 90® programs, that will help address plastic pollution and the global transition towards Net Zero.
Virgin Points will, in the future, be earned through a series of 10 to 90 programs and redeemed with Virgin Red for rewards. From sailings with Virgin Voyages, awesome holiday breaks with Virgin Limited Edition, gifts and experiences with Virgin Experience Gifts, or flights with Virgin Atlantic and its partner airlines – there’s something for everyone. The partnership will first be introduced as a pilot before expanding nationwide and then more globally.
The 10 to 90® brand is a set of takeback programs, education, rewards and engagement tools, sponsored by Cyclyx, designed to incentivize small changes of behavior in order to increase the amount of waste plastics diverted from landfills and into the Cyclyx supply chain. Those waste plastics can then be recycled to a range of products by its consortium of members.
“We couldn’t be happier to be working with Virgin Red,” stated Joe Vaillancourt, CEO of Cyclyx. “If we’re going to increase the recyclability of plastic from 10% to 90%, we will need to create some real behavioural changes in the way that people recycle. By partnering with Virgin Red, we will be able to offer people exciting rewards that will help to incentivize those changes.”
Andrew Swaffield, CEO at Virgin Red, adds: “I’m delighted Virgin Red is partnering with Cyclyx to support our commitment to helping solve the plastic crisis. It gives us the opportunity to engage with our US members and make it easy for them to play their part, by incentivising them with earning Virgin Points to spend on a wide range of fantastic rewards.”
Find out more here.
ENDS
Media Contact
Ryan Kisiel
Maitland /amo, PR agency
ryan.kisiel@maitland.co.uk
Kate Ringier
VP, Communications, Agilyx
kate.ringier@agilyx.com
Charlotte Sjoberg
Communications Director, Virgin Group
charlotte.sjoberg@virgin.com
About Cyclyx International, LLC.
Cyclyx International, LLC. (“Cyclyx”) is a post-use plastic innovation company working with industry participants to develop innovative recycling solutions for all types of post-use plastics. The company’s mission is to increase the recyclability of plastics from 10% to 90% by using Cyclyx’s expertise in understanding the chemical composition of post-use plastic in collaboration with industry partners to create a new, innovative supply chain. Cyclyx was founded by Agilyx Corporation (“Agilyx”), a leader in advanced chemical recycling, together with ExxonMobil Chemical Company, one of the largest chemical companies in the world. Cyclyx has been formed to be a consortium-based entity and since its founding there have been a growing number of companies joining its membership. For more information, visit us at www.cyclyx.com.
About Virgin Red
Virgin Red is Virgin’s rewards club, first launching in the UK in 2020 and then in the USA in November 2021. Virgin Red connects the Virgin family, where members can earn on the everyday to save for the extraordinary.
Virgin Red celebrates its members for living a life more Virgin – giving them exclusive access to rewards from the Virgin family and beyond. It makes it really easy for members to earn and spend Virgin Points – Virgin’s universal currency which never expires.
Whether it’s earning points on the everyday with some of the biggest online retailers or saving for a bigger extraordinary experience like a holiday there is something for everyone.
More information can be found at: https://www.virgin.com/virgin-red
Technip Energies and Agilyx announced today the launch of the TruStyrenyx™ brand, the only all-in-one solution for the chemical recycling of polystyrene. TruStyrenyx™ combines Agilyx’s pyrolysis process and Technip Energies purification technology, yielding a recycled styrene monomer with exceptional high purity. Styrene monomer is used to make numerous plastics and other polymers. It is one of the three primary components of ABS (acrylonitrile-butadiene-styrene), can make the pure polymer polystyrene, and is an ingredient in various synthetic rubbers.
This launch follows successful results from pilot plant testing conducted on difficult to recycle waste polystyrene, including flame retardant laden waste polystyrene. Recycled styrene monomer from the pilot plant meets American Society for Testing and Materials (ASTM) standards(1) for styrene monomer and is greater than 99.8 wt% purity. Flame retardants contain halogens, which are known to be difficult impurities for current polymer production processes. The pilot plant has successfully shown that the resulting halogen concentration in the styrene monomer product is below available detection limits(2).
Technip Energies and Agilyx announced their partnership in June 2021, leveraging Agilyx conversion technology and Technip Energies purification process.
Bhaskar Patel, SVP of Sustainable Fuels, Chemicals and Circularity at Technip Energies, said: “We are pleased with the results of our pilot plant testing in our R&D facility in Weymouth, Massachusetts. This marks an important step in our development of circular solutions for styrenics technologies, and our relationship with Agilyx. Our joint innovative solution, TruStyrenyx™, for the chemical recycling of polystyrene offers potential clients a feasible way to make polymer products from recycled sources without compromising product integrity.”
Chris Faulkner, Ph.D, Chief Technology Officer at Agilyx, said: “This technology collaboration is completely new to the marketplace, offering an all-in-one solution for the chemical recycling of Polystyrene. The high purity of the recycled styrene monomer from testing proves that TruStyrenyx™ offers a recycling solution on par with virgin materials.”
(1) ASTM standards are used and accepted worldwide and cover many industries.
(2) By ASTM D7359 testing method.
Contacts
Technip Energies
Annette Morgan
Head of Marketing & Communications
Sustainable Fuels, Chemicals & Circularity
Tel: +1 281-249-2475
Email: annette.morgan@technipenergies.com
Agilyx
Kate Ringier
VP, Communications & Government Affairs
+ 41 43 883 0396
kate.ringier@agilyx.com
About Technip Energies
Technip Energies is a leading Engineering & Technology company for the energy transition, with leadership positions in Liquefied Natural Gas (LNG), hydrogen and ethylene as well as growing market positions in blue and green hydrogen, sustainable chemistry and CO2 management. The company benefits from its robust project delivery model supported by extensive technology, products and services offering.
Operating in 34 countries, our 15,000 people are fully committed to bringing our client’s innovative projects to life, breaking boundaries to accelerate the energy transition for a better tomorrow.
Technip Energies is listed on Euronext Paris with American depositary receipts (“ADRs”). For further information: www.technipenergies.com.
About Agilyx
Agilyx is a technology company that enables customers to recycle difficult-to-recycle post-use plastics to high value, virgin-equivalent products. With a focus on diversion and conversion of plastic waste, Agilyx is uniquely positioned with a molecular recycling technology offering and an integrated feedstock solution by way of Cyclyx, an innovative feedstock management consortium of partners that drives up global plastic recycling rates by chemically fingerprinting plastic waste and matching it to appropriate recycling processes. Agilyx was the first to establish a commercial scale closed loop plastic-to-plastic chemical recycling facility and holds over 17 patents. Agilyx conversion technology utilizes pyrolysis without a catalyst and can convert mixed waste plastic to naphtha and fuels or depolymerize specific plastics such as polystyrene and PMMA (acrylic) back into virgin-quality products. Learn more at www.agilyx.com.